If you can measure marketing you can control it, and radically improve performance.

Very few businesses understand how to strike the balance between creativity and data-driven marketing. Many businesses make the mistake in saying marketing is a creative field and that is exactly why they struggle to stay relevant. They are ignoring all the data right in front of them.

THE MOST COMMON MISTAKE

A majority of marketing decisions are driven by one thing

We see this all the time. A majority of branding and marketing decisions are driven by the social accounts of competitors’ content being indicators of success. This is flawed data. No one has the analytics of their competitors and knows if it has actually been successful. What you need is to hire a team that focuses on what really matters – the unique results you need to produce to be successful.

THE MOST COMMON MISTAKE

A majority of marketing decisions are driven by one thing

We see this all the time. A majority of branding and marketing decisions are driven by the social accounts of competitors’ content being indicators of success. This is flawed data. No one has the analytics of their competitors and knows if it has actually been successful. What you need is to hire a team that focuses on what really matters – the unique results you need to produce to be successful.

SEE OUR WORK

HARNESS THE POWER OF DATA

Sustainable competitive advantage is derived from the coordination of activities that are not easily duplicated

BeanMachine takes a data-driven approach to all marketing campaigns. Our marketing branding specialists will work with your team to define key performance indicators (KPI) so everyone understands what measures success. We will then employ methods unique to your organization to gather the necessary data to understand the type of content and assets your audience wants to interact with.

SEE OUR WORK

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