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Every Business Needs a Website – Here’s Why

When it comes to having or not having a website, it’s a no-brainer: a website is an absolute must if you want to compete in today’s market.  

By Robyn Ong

In today’s world, we can access information with just one fingertip at any time of day, from virtually anywhere. The internet has become our resource for shopping, research, socializing and sharing important information like funny cat videos. So when it comes to having or not having a website, it’s a no-brainer: a website is an absolute must if you want to compete in today’s market.  

According to the eCommerce Foundation, 88% of consumers will research product information online before making a purchase. This means you need an effective website to showcase your brand, establish trust with consumers, and of course, make a profit! But it’s not just about selling products. Your website should also be leveraged as a data collection tool for long term customer retention. 

What Makes a Website so Important? 

Marketing & Lead capturing

Your website is the central hub for all marketing for your product. Not only is this where consumers will go to learn about your product and your brand, but a website gives an opportunity to capture leads in the form of emails, phone numbers, or other relative information. The more leads you capture, the more opportunities you will have to sell your product or disseminate information. Think newsletters, advertisements, etc.

Credibility & Brand Awareness 

A website allows consumers to see what your brand is all about. In addition to showcasing your product or service, you have the opportunity to tell consumers about your company and its mission. By doing this, you are helping to establish trust in your brand, which is an important step in retaining customers. 


By achieving an online presence through your website, you are not restrained by store locations or business hours. Instead, your product is available for purchase 24/7. The math is simple. The more consumers you reach online, the more opportunities you have to make a sale.


Round the clock selling potential aside, having pertinent information about your business accessible 24/7 is crucial for keeping customer satisfaction high. Displaying business hours, address details, and FAQs about your product or service can prevent unnecessary phone calls. This saves the consumer time, and ultimately saves you money by not having to hire extra customer service agents to field calls. 

Creating a website can be a daunting task. Many business owners feel they aren’t tech savvy enough to build and/or maintain a website. And while simply creating a website is a good start, the design and usability of the site makes a huge difference when it comes to capturing leads and increasing revenue. You’ll want an experienced team in your corner if you want to be successful.

Connect with us today, and let Bean Machine help you bring your product to life with a creative, user-friendly website.